A new interface with the existing copy and functionality kept intact: that was the brief for BetterConsulting.
The design decision: change the presentation while using the client’s existing content as the reference throughout the redesign.
Visit the BetterConsulting website
One admin dashboard for the CMS and CRM
The dashboard brings two team tasks together: updating website content and following up on enquiries. The homepage editor and incoming enquiries are both one step from the opening screen.
Enquiries (CRM)
The CRM organises incoming enquiries and helps the team track their stage, assignee and next contact. The public form collects the information; the team’s work with it starts here.
Content (CMS)
The CMS lets the team update text, services, testimonials and images. Homepage content is grouped by section and can be edited for each language.
Lighthouse scores on mobile
The mobile Lighthouse screenshot shows the following results for the BetterConsulting homepage.
Mobile audit of the homepage: 95/100 for Performance, 100/100 for Accessibility, Best Practices and SEO, and 2/2 applicable Agentic Browsing checks. View the Lighthouse screenshot.
Questions for a similar brief
| Project area | Question to clarify |
|---|---|
| Content | What must be retained exactly, and which version is the reference? |
| Design | How can the presentation be reorganised while keeping the information? |
| CRM | How will enquiries be received and followed up? |
| CMS | What should the team be able to manage after launch? |
| Verification | How will content and user flows be checked before launch? |
What was already there, and what changed
The original site had services, consultant details, FAQs, an interactive guide, a form and Romanian and Russian text. The brief called for keeping them, without new messaging.
The original centred its main message on a blue background. The redesign uses two columns, a dark background and violet accents; the consultant’s photograph and experience appear on the opening screen. We also checked the text and choices in the interactive flows.
The current site has separate Romanian and Russian routes; the original switched languages within one page using JavaScript.
For BetterConsulting, the delivered work includes the website redesign, a CMS for content and a CRM for enquiries.
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Prepared with AI assistance by Lucidity Soft.
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